I’ve always believed that the stories we tell and how we tell them have the power to shape what people care about, and ultimately, what they choose to change.
My path into communications began with a deep interest in justice and human impact. Over the past several years, I’ve worked in legal and policy advocacy, communicating about complex civil liberties issues into language that informs, inspires, and mobilizes. I’ve seen firsthand how the right message can turn confusion into clarity and spark real momentum for change. Whether I’m building a digital campaign, shaping an organization’s narrative, or mentoring a team, I’m always asking: How can we connect with people in a way that feels both honest and transformative? My work sits at the intersection of purpose and brand, combining narrative insight with strategic thinking to help teams communicate with clarity, credibility, and care.
Professional Summary
Strategic communications and brand leader with 10+ years of experience shaping organizational narratives and digital strategy for mission-driven and growth-oriented organizations. Skilled in developing integrated campaigns, and positioning brands for visibility, trust, and engagement. Adept at translating complex issues into clear, compelling creative that drives engagement and measurable impact.
Education
Master of Arts in Social Innovation/Nonprofit Leadership
Agnes Scott College
Bachelor of Arts, Communications/ Public Relations
Messiah College
Core Competencies: Creative Direction • Narrative Strategy & Messaging Architecture • Brand Positioning & Marketing • Digital Content Strategy & Editorial Leadership • Multimedia Storytelling • Cross-Functional Communications Alignment • Campaign Strategy & Public Education Initiatives • Performance Analytics & Strategic Insights • External Partner & Contractor Management
Technical Proficiency: Asana • Sprout Social • Mailchimp • NGP VAN • Google Analytics • HEAP • HubSpot • Meta Ads Manager • Adobe Creative Suite • Canva • Basic HTML
Professional Experience
Senior Digital Communications Manager | ACLU of Georgia | 2024 – Present
Lead digital narrative strategy across 3–4 campaigns annually, designing and building campaigns that connect advocacy priorities to public-facing communications and reaching a combined monthly audience of ~48k across all platforms.
Drove 216% combined audience growth across Instagram, TikTok, Threads, and Facebook over 5 years by developing compelling content strategies that consistently attracted and retained new followers.
Maintained above-average engagement rates year over year; applied data insights from previous campaigns to inform strategic decisions, resulting in 6.5% increase in engagement for subsequent campaigns (compared to industry average of 2-5%).
Shifted organizational content strategy to a video-first approach, driving year-over-year increases in video performance and expanding audience reach across platforms.
Built and managed media coverage tracking system, using data to inform PR strategy and advise on media participation decisions, serving as a key strategic resource for the communications team on trending topics and media landscape.
Co-developed the organization's messaging platform and brand positioning framework, ensuring consistency across four departments and audiences including donors, members, policymakers, media, and community partners.
Direct visual storytelling and multimedia initiatives, managing 3 external designers, videographers, and agencies to execute high-impact content aligned with brand strategy.
Lead rapid response communications during high-stakes advocacy moments and oversee paid media strategy through contractor management, driving 74% increase in campaign reach and engagement
Digital Communications Manager | ACLU of Georgia | 2020 – PresentServed as senior editorial lead for all external-facing content, overseeing voice, storytelling standards, and publication quality across web, email, social, and multimedia platforms.
Translated lived experiences from impacted communities into compelling written and video narratives that drove donor engagement, grassroots activation, and media visibility.
Built and managed a cross-functional project management system and content production workflows that improved efficiency and campaign execution.
Recruited, mentored, and developed communications interns, strengthening internal capacity and institutional knowledge.
Business Marketing Consultant | Habitat for Humanity & Gangstas to Growers | 2020 – 2021 (Graduate Internships)
Designed and implemented brand and communications strategies to strengthen public engagement and organizational positioning.
Conducted market and audience analyses to inform content strategy and messaging frameworks.
Developed integrated campaigns across digital, event, and media channels that elevated brand awareness and donor engagement.
Key Impact: Helped partner organizations expand brand recognition and deepen audience relationships through values-driven storytelling.
Marketing Communications Specialist | Atlanta Jewish Academy | 2017 – 2020
Produced and managed high-impact content across print, digital, and video platforms to advance fundraising and admissions goals.
Created annual reports and brand collateral to communicate institutional vision and impact.
Partnered with department heads to align messaging with organizational priorities and community growth strategies.
Key Impact: Enhanced donor communications and strengthened brand storytelling, resulting in measurable increases in engagement and giving.
Marketing Coordinator | Gourmet Foods International | 2015 – 2016
Supported B2B marketing initiatives through creative direction, event planning, and brand management.
Produced digital and print assets that promoted new product lines and expanded client engagement.
Key Impact: Contributed to brand modernization efforts and increased social media engagement.
Other Nonprofit Experience
Salvation Army
Adventures in Missions
CURE International
American Foundation for Children with AIDS
Pennsylvania Immigration Resource Center